H&M warns potential UK job cuts as 250 support staff enter consultation
H&M has informed approximately 250 employees in its UK support offices about a proposed reorganisation and consultation process that could result in job cuts.
The company stressed that the figure of 250 refers to the number of employees who received the communication, rather than the number of roles expected to be affected.
It has not disclosed a proposed redundancy figure, as the consultation process is still ongoing.
In a statement to TheIndustry.fashion, H&M said: “Approximately 250 employees in our UK support offices were informed about a proposed reorganisation and consultation process. This number relates to those who received the communication and does not represent the number of roles that may be affected.”
The UK consultation forms part of organisational changes across H&M’s sales markets and central sales organisation. The company said it has reduced complexity and moved decision-making closer to customers, with the aim of responding more quickly to demand in individual markets.
The changes follow H&M Group’s six-month results, published on 25 June, which showed higher profits despite a decline in revenue, reflecting a greater focus on margin discipline rather than volume growth.
CEO Daniel Ervér said in the company’s six-month report that the results reflected “continued progress in our transformation”, adding that H&M was focused on building a “more relevant and profitable company”.
The group operated 4,038 stores at the end of May, 128 fewer than a year earlier. It plans to open around 90 stores and close approximately 170 during 2026, with most openings directed towards growth markets.
