The collection will launch in H&M stores and online on 12 August 2021.
H&M partners with Netflix's Sex Education for new collection
21 July 2021
H&M has announced a new collection in partnership with Netflix, to celebrate the launch of the third series of its hit drama, Sex Education.
The 'back to campus' inspired collection features a variety of accessories, casual menswear and womenswear clothing, including a crimson varsity jacket with the logo of the series' fictional town's name, Moordale.
The capsule mainly influenced by the series' vibrant lead characters, who can be seen on the prints on some of the garments.
The new collection also includes a campaign focused on relatable and strong moments connecting to female empowerment, self-love and transparency by recreating scenarios from previous seasons of the popular series.