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H&M partners with Google Cloud to enhance customer experience

Jeremy Lim
30 June 2022

Google Cloud has announced a new partnership with H&M Group to develop an enterprise data backbone which will include a core data platform, data product and using machine learning (ML) and artificial intelligence (AI) capabilities.

The partnership will see the Swedish fashion giant leverage Google Cloud's extensive data analytics capabilities and secure, sustainable global infrastructure to further enhance its customer experience and supply chain enablement with advanced AI and ML capabilities.

This will also include the establishment of a new data mesh to further make all types of data and events accessible from multiple sources including in-store, online, its brands ecosystem and suppliers.

The development of the partnership will support increased optimisation of internal supply chains, as well as next-generation customer experiences across a variety of sales channels, from physical stores to e-commerce. The partnership will also enable further development of data science and AI capabilities throughout H&M Group's business.

Alan Boehme, Chief Technology Officer, H&M Group said: "H&M Group has a long history of innovation across all our brands and always wants to build meaningful relationships with our customers. We are now further accelerating digitalisation as we believe in sustainable growth powered by advanced analytics and tech. Therefore, I'm happy to announce we've found a provider who matches our needs."

Eva Fors, Managing Director of Google Cloud Nordic Region added: "We're delighted to announce this partnership, and look forward to working with H&M Group to create new and exciting customer experiences, whether that's in-store or online. We admire H&M Group's commitment to innovation and are excited to move forward in our journey together."

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