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H&M opens doors to relocated store at Glasgow's Braehead Shopping Centre

Tom Bottomley
23 May 2022

H&M has now opened its new 17,000 sq ft store at Braehead Shopping Centre in Glasgow, a ground floor relocation from its previous unit, on a new 10-year lease.

The upgraded store comes as the retailer steps up investment in both its physical and digital stores, with a renewed focus on the integrated customer experience, as well as sustainability.

The new store includes H&M’s Garment Collection and Recycling service, which allows customers to donate any unwanted clothes and textiles, by any brand, while shopping in-store. All items are recycled, with none going to landfill, and customers are rewarded through Conscious Points and digital vouchers.

To celebrate the opening, H&M will collaborate with Glasgow-based talent and businesses over the coming months, for a series of in-store events and projects.

Toni Galli, Country Manager for H&M UK and Ireland, said: “We can’t wait to show our customers our brand new store in Glasgow. At H&M, we always look to proactively invest and support the local communities where we operate, so by tapping into the fabric of Glasgow, we hope to achieve this.

“Our aim is to offer our customers a modern and meaningful shopping experience where style, creativity and culture are celebrated, and we are confident that our new Glasgow store will offer exactly this.”

Steve Gray, Head of European Retail Asset Management at Global Mutual, added: “This is a brand with whom we’ve enjoyed a long-standing relationship, and we are incredibly excited to support them on the next stage of their journey with us.

“The new offer, and indeed H&M as a brand, really embody what the future of retail is all about. Their emphasis on sustainability and improved customer experience is key here.”

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