H&M launches full collection with Johanna Ortiz
Following an initial release of four dresses, H&M has announced that its collaboration with Colombian designer Johanna Ortiz will launch in full in March 2020.
The 19-piece collection includes dresses, tops, skirts and swimwear, all featuring an exotic colour palette and tropical florals, which have become synonymous with Ortiz's label.
The H&M design team travelled to Ortiz's native Cali – also known as Colombia's Salsa capital – to understand the complex construction behind the designer's style. The team examined Ortiz's design archive to revisit her signature tropical prints, and apply them to new colour palettes.
Johanna Ortiz, Designer and CEO said in a statement: "The imprint of Colombia, the beauty of the elegant orchids and the effortless palm trees dancing in a balmy pink sunset – can be felt in every Johanna Ortiz design. I'm thrilled to be able to infuse this H&M collection with effortless glamour and introduce some Latin American festivity to the H&M customer's wardrobe."
Maria Östblom, Head of Womenswear Design at H&M, added: "This collection is both a celebration of Colombia's creative history and craftsmanship and an opportunity to bring Johanna's signature feminine styles to our customers. The reaction to the pre-drop was very positive, and now the wait is over, we can't wait to see how our customers will style this exciting collection."
The Johanna Ortiz x H&M collection will be available in stores and online from 12 March 2020.
The collection comes as H&M shifts its focus towards collaborations with existing designers and brands, creating capsule collections aimed towards a variety of consumers. The brand recently announced collaborations with Sabyasachi, Helena Christensen and Ruth Carter.
