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H&M group confirms dates for first ARKET openings

Lauretta Roberts
04 August 2017

H&M group has confirmed the dates of the first store openings for its newest brand Arket. The first store on London's Regent Street opens on 25 August, followed by the second in Copenhagen (pictured) on 1 September.

The brand's website, which will ship to 18 European markets, will go also go live on 25 August and customers who register will be able to gain access two days in advance and shop at a reduced rate for a limited time.

"We’re very excited to launch on the 25th and reveal ARKET to the public. We’ve been working towards this day for over two years, and look forward to finally meeting our first customers in London as well as throughout Europe online," said managing director Lars Axelsson.

ARKET is promising essential products for men, women, children and the home. "Its mission is to democratise quality through widely accessible, well-made, durable products designed to be used and loved for a long time. The collections are composed of ARKET’s own products alongside a selection of the best examples from other brands," H&M said. A small selection of collection images has been released (see gallery above).

The Regent Street store will be housed in a unit formerly occupied by Gap-owned Banana Republic which has exited the UK retail market, while the Copenhagen store is located in one of the city's historical palatial townhouses at Købmagergade 33. Further stores, which will also feature cafes based on the New Nordic Food Manifesto, are on course to open in Brussels, Munich and Stockholm, as well as a further London store in Covent Garden.

Fellow H&M group brand Weekday will open its first UK store on Regent Street on 18 August.

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