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H&M expands sustainability with most recycled denim collection to date

Tom Shearsmith
06 September 2021

For Autumn 2021, H&M has continued its drive to add more sustainable denim to consumers wardrobes, launching a ten-piece collection made out of 100% recycled fabrics.

The new collection features baggy jeans, loose straight-leg jeans, a trucker jacket and an oversized overshirt, along with a bucket hat and shopper bag — each inspired by the laidback aesthetic seen in the 1990s by playing with looser silhouettes.

Each of the garments are crafted from 100% recycled fabrics, threads, labels and pocketing.

The collection also features pre-consumer recycled cotton from industrial waste cuttings, post-consumer recycled cotton from collected garments and some recycled polyester, whilst the accessories are made entirely from fabrics that have been cut and re-used from production rejections.

With a focus on patchwork details and 90s denim washes including vintage light blue, normcore mid-blues, dark vintage blues, vintage blacks and cool grey. H&M say "the new collection is about highlighting the possibilities of recycled materials and providing denim lovers around the world even more choices in sustainability".

The H&M Recycled Denim collection launches 9 September 2021 with selected pieces in stores and the whole range online.

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