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H&M commits to 100% sustainable materials by 2030

Lauretta Roberts
04 April 2017

H&M Group has committed to using 100% recycled or other sustainable materials by 2030 as part of its commitment to be "climate positive" throughout its supply chain by 2040.

The ambition was outlined in the company's Sustainability Report 2016 which was published today. In it H&M also committed to switching to 100% renewable electricity and is already at 96%.

Since it began its garment collecting initiative in 2013, H&M has collected 39,000 tonnes of unwanted textiles. By 2020 the company aims to collect at least 25,000 tonnes of textiles every year and by 2030 it will use only recycled or sustainably sourced materials in its products - today that figure stands at 26%.

"We want to use our size and scale to lead the change towards circular and renewable fashion while making our company even more fair and equal. This is why we have developed a new strategy aiming to take our sustainability work to the next level," said Anna Gedda, Head of Sustainability at the H&M group.

H&M is already globally the biggest user of cotton certified by the Better Cotton Initiative and responsible sourced down. It is also one of the biggest users of organic cotton, recycled polyester and Tencel®Lyocell. At the moment 43% of H&M’s total cotton use cames from sustainable sources and the company has pledged to use to use only sustainably sourced cotton by 2020. In addition it used recycled polyester equivalent of more than 180 million PET bottles in 2016.

"We want to lead by example, pave the way and try new things – both when it comes to the environmental and social side – to ultimately make fashion sustainable and sustainability fashionable. Our climate positive strategy is one way of doing this," Gedda added.

Recently H&M released its Conscious Exclusive Collection made entirely from shoreline waste and teamed up with the Better than Cash alliance to encourage their suppliers to pay their workforce digitally rather than in cash, which it said would help improve the lives of 2m workers.

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