H&M collaborates with P.E Nation to launch athleisure collection
H&M has announced a collaboration with P.E Nation, which brings together athleisure and more sustainable materials, and is the latest in a series of collaborations for the global fashion giant.
Featuring P.E Nation's classic silhouettes, the collection mixes performance wear with street style fashion. Made from materials including organic cotton and recycled polyester, the activewear collection includes t-shirts, skirts, swimwear and underwear.
Maria Östblom, Head of Womenswear Design at H&M said in a statement: "It’s been a lot of fun collaborating with P.E Nation – the teamwork and energy between them and our designers was great! Pip and Claire [the brand's founders] know first-hand about the need for activewear in all aspects of daily life. For the collaboration, pieces such as colour-blocked leggings, tie-dye t-shirts and the pleated skirt really emphasise the super stylish and striking performance wear distinctive to P.E Nation."
Pip Edwards and Claire Tregoning, co-founders of P.E Nation added: "The collection can be worn all day, every day, whilst being flexible, functional and style-led. All the pieces work so well together – it’s very easy to mix and match."
The Sydney-based brand teamed up with New York lifestyle brand Kith in January for an exclusive collection, having previously launched its first athleisure set made from recycled materials in August 2019.
The limited edition collection comes as H&M shifts its focus towards collaborations with existing designers and brands, creating capsule collections aimed towards a variety of consumers. The brand has recently announced collaborations with Sabyasachi, Helena Christensen and Ruth Carter.
Prices of the P.E Nation x H&M collection range from £7.99 to £39.99, and will be available in stores worldwide, as well as online, from 5 March 2020.