H&M has announced that it is collaborating with London-based Desmond & Dempsey for a women’s daywear collection – the first ever by the luxury pyjama brand.
The H&M womenswear collaboration features prints inspired by Australia in easy-going silhouettes and lightweight natural fabrics.
With a wide range of warm weather essentials, the Desmond & Dempsey x H&M collaboration is a womenswear collection that’s designed to fit into any casual daywear setting or summer wardrobe.
Designed by a H&M in-house team, who worked closely with Desmond & Dempsey, the silhouettes are predominately long and floaty, with natural fabrics such as fluid linen, cotton voile and viscose.
Molly Goddard, co-founder and Creative Director of Desmond & Dempsey said: “We are thrilled to be launching our collaboration with H&M. It is our first time venturing outside the bedroom, so we are excited to see our prints ‘in the wild’.
“We have loved working with the H&M team and have been blown away how intimate and collaborative the whole process was. We can’t wait to bring our world of languid luxury to H&M and D&D customers around the world. We hope it brings colour, joy and a sense of ease for everyone right now.”
Maria Östblom, Head of Design (Womenswear) at H&M: “The Desmond & Dempsey x H&M collaboration is such a wonderful collection of long-lasting designs, easy-to-wear pieces and hand painted prints.
“We enjoyed working with Molly, Joel and their team to create a sophisticated yet relaxed summer wardrobe. The collection evokes the Australian outback – terracotta soil, waving palms and a laidback vibe. All the personal touches really make it special”
The Desmond & Dempsey x H&M collection will be available online from 23 April 2020.