H&M celebrates designer collab with WARDROBE.NYC at Paris Haute Couture Week
H&M has celebrated the launch of its latest designer collaboration with New-York based luxury label the WARDROBE.NYC with an exclusive party during Haute Couture Week in Paris.
The cocktail party took place at Le Grand Café within the historic Grand Palais.
The brand welcomed friends and fans of the brand to the party, including British model and digital creator Mia Regan and Northern Irish YouTuber, TikTok creator and influencer Olivia Neill, as well as singers Teyana Taylor, Audrey Nuna, Absolutely and Adéla.
WARDROBE.NYC was founded by editor and stylist Christine Centenera and designer Josh Goot, with the new collaboration translating the duo's minimalist vision into a "definitive wardrobe - directional and effortlessly wearable in equal measure".
Ann-Sofie Johansson, Teyana Taylor, Christine Centenera, Josh Goot
The label was founded in 2017 and focuses on "practical urban minimalism", with pieces designed to be timeless yet wearable and created using high-quality materials. Prices at WARDROBE.NYC range from £255 for a classic T-shirt to £2,500 for a Crepe Safari Jacket.
The new collaborative collection with H&M draws on the label's archives to present a "tight edit of archetypal urban style".
Defined by its sharp tailoring and timeless colour palette, the collection is anchored by core pieces including wool coats, blazers and tailored skirts, complemented by more casual pieces including washed denim, padded bombers and hoodies.
-
- Olivia Neill, Mia Regan
-
- Lena Perminova
"This collection distills our signatures, and expresses our philosophy of modern urban dress. Paris felt like the right place to share this moment with many of the people who have been part of our journey since the beginning," said Goot and Centenera.
Ann-Sofie Johansson, Creative Advisor and Head of Design Womenswear H&M, added: "What makes this collaboration unique in our history is that essentials are usually one element of a collection - here, they are the proposition.
"Every piece is built around versatility and timelessness, and that level of singular focus felt genuinely new for us. Sharp considered basics as a complete wardrobe: that's not something we've explored before."
The collection will launch across the UK in selected stores and online on 6 August 2026.
