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H&M announces eyewear collaboration with CHIMI

Tom Shearsmith
01 June 2020

H&M has announced a collaboration with CHIMI, a Stockholm-based eyewear brand known for their colourful and creative designs.

The collection features unique sunglasses, clothing and accessories – the first ever venture into clothing by CHIMI.

The CHIMI x H&M collaboration is a capsule collection featuring three unique styles of sunglasses, each made from chunky acetate. Retro-inspired silhouettes receive a modern streetwear update, whilst the standard colour choices of CHIMI include a range of edgy pastels and classic black.

Also included in the capsule collection is a short-sleeved shirt, drawstring shorts and bucket hat in linen-viscose blends and sporty polyesters, and pool slides and a bag.

Charlie Lindström and Jonas Löhr, Co-Founder and Partner of CHIMI, said: “With this H&M collaboration, we wanted to encourage people to see beauty in places around them, creating good summer memories in a joyous way. In these peculiar times, we thought this positive message could give an extra spark to people’s lives.

"Each piece in the collection puts a twist on an iconic item, from our signature sunglasses to bowling shirts, and we believe that with H&M we’ve created something new and exciting.”

Ross Lydon, Head of Menswear Design at H&M, added: “We’ve always admired CHIMI for their vibrant spirit, versatility and eye for colour so it’s fantastic that we could join forces to collaborate on this capsule collection.

"It feels great to offer our customers both iconic eyewear and clothes in this range, but mostly to introduce a little happiness through fashion and colour during this extraordinary time. The design process with CHIMI was a lot of fun and I think that really comes through with each piece in the collection – it’s upbeat, accessible style for all.

The CHIMI x H&M collection is a global online exclusive and will be available on H&M's website from 4 June 2020.

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