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H&M announces collaboration with the luxury label TOGA

Tom Shearsmith
11 June 2021

H&M has announced a collaboration with the Tokyo-based independent luxury label TOGA, comprised of reimaginings of TOGA’s archival hits for men and women, given contemporary twists.

Founded in 1997 by Yasuko Furuta, TOGA has gained critical acclaim and a devoted international fanbase for its experimental takes on wardrobe classics, defined by a genderless, individual approach to fashion.

TOGA favourites — hybridised trench coats, deconstructed striped shirts, plissé skirts, dresses with clever cut-outs, and exacting tailoring — are all at play in the TOGA ARCHIVES x H&M collection.

For women, the collection includes classic tailoring in navy, grey and black features dashes of eccentricity, such as bead embellished pockets or silk scarf cape detailing; meanwhile dresses and skirts in bold floral and gingham prints pair cleverly with deconstructed knitwear. For men, eye-catching scarf prints appear in reversible bomber jackets, on loungewear and on a hybridised trench coat, alongside reworked sweaters and shirts.

TheIndustry.fashion has curated a gallery showcasing some of the collection:

Ann-Sofie Johansson, Creative Advisor at H&M, said: “At H&M, we have always admired Yasuko Furuta for imbuing her clothes with a very strong sense of personality. She enjoys the challenge that comes with creating an avant-garde look that is also easy to wear. It was a pleasure to spend time with her and her team, being inspired by designs from the TOGA archive. I can’t wait to see how customers all over the world style these playful but cool pieces, particularly the sensual TOGA signature cut-outs.”

Yasuko Furuta, Founder and Creative Director of TOGA, added: “Fashion is a great way to express your interests immediately and non-verbally. It’s much faster than a conversation about the artwork you are interested in, or the music or books that you like. When I first launched TOGA, I wanted to make clothes for people who are filled with curiosity and who are unafraid of change. With this collection for H&M, I am excited that a broader range of people will be able to discover and enjoy TOGA designs.”

The TOGA ARCHIVES x H&M collection will be available worldwide in selected stores and online from 2 September 2021.

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