HeyDude taps Lewis Capaldi to front playful campaign for ‘Stretch Sox’ silhouette
Crocs-owned footwear brand HeyDude has once again turned to singer-songwriter and two-time Brit Award winner Lewis Capaldi to front its new spring campaign for its ‘Stretch Sox’ silhouette.
Capaldi, who marks his return as UK ambassador for HeyDude as the brand continues to strengthen its position in the comfort-led casual footwear market, brings his trademark dry wit and self-aware humour to Escape to HeyDude Country - a short film featuring him transported to various scenic destinations while wearing a pair of Stretch Sox shoes.
Compositing Capaldi onto a tropical beach, padel boarding, sitting by a campfire, fishing (for shoes) and sitting on the edge of a moving boat at sea, the campaign, accompanied by Capaldi’s tongue-in-cheek commentary, celebrates a comfort-first approach to everyday life, encouraging consumers to slow down and reconnect with life’s lighter moments.
The Stretch Sox silhouette, available in multiple colourways and retailing at £49.99, is a lightweight slip-on at the core of HeyDude’s UK offering, designed for easy step-in wear and underpinned by the brand’s newly introduced ‘Comfort System’. It reinforces HeyDude’s focus on accessible, everyday comfort across both men’s (‘Wally’) and women’s (‘Wendy’) categories.
Matias Infante, Head of Marketing at HeyDude, said: “Comfort doesn’t need to be complicated. Stretch Sox were designed to feel effortless from the first step, and ‘Escape to HeyDude Country’ is our way of celebrating that easy, laid-back approach to everyday style.”
The latest Lewis Capaldi partnership supports HeyDude’s brand visibility and cultural relevance in the UK market. The 360-degree roll-out of the campaign spans digital, social, retail, and wholesale channels - signalling continued investment in brand building for 2026.
