HERO, the tech platform that allows retailers to connect “live” with customers, has added a video calling function making online shopping “as personal and as convenient as a FaceTime with a friend”.
Based in the UK with customers in 19 countries, including Levi’s, rag & bone and Harvey Nichols, HERO has enabled retailers to chat and text with customers to improve online shopping conversion and forge deeper relationships.
Now it aims to replicate the in-store experience with video calling and brands such as rag & bone, Intermix and Credo Beauty are already using the service, which enables retailers to give a highly personalised sales consultation.
HERO founder Adam Levene said video calling was the next obvious move for the service and would have a further positive impact on conversion: “Shoppers who use HERO are already 14 times more likely to make a purchase than those who don’t. We believe the introduction of video calling will further fuel conversion rates by allowing shoppers to see how an item looks in real life. With video calling, conversations become as powerful as being there in-store, but with the additional convenience that e-commerce brings.”
Ben Harris, SVP of Direct to Consumer at rag & bone added: “Our shoppers expect to be able to connect with our stores in the most convenient and personal way. The introduction of video calling from Hero helps us elevate customer experience further. It’s not only a new and engaging way for our stores to build relationships, but it helps give customers the confidence to buy. We’re excited to be among the first retail brands in the world to bring video calling to our customers and stores.”