Heritage menswear brand New & Lingwood opens new London concept store

Heritage menswear brand New & Lingwood has opened a second London-based retail location in Marylebone that will continue its evolution of ranges and customer experience.

The new store, located on Chiltern Street, will feature more loungewear style pieces and relaxed tailoring and will exhibit new concepts and product capsules, such as a limited release women’s dressing gowns.

The brand has one other London store on Jermyn Street, one on Eton High Street in Berkshire and another on Lexington Avenue in New York.

Freddie Briance, New & Lingwood CEO commented: “We want to keep experimenting with our physical presence and smaller concept stores allow us to convey the magic of our brand and the craft of our product in a very different way.

"The neighbourhood spirit of Chiltern Street felt like a natural progression in London and presented an opportunity for us to introduce our future vision and test new products with a new audience as well as servicing our existing clients in a fresh way. It will feel different to our other locations, but still connected through the energy of the product and the details that reference back to our heritage.”