Here’s why Boohoo shares are climbing higher

Boohoo

Stock markets are struggling on boohoo’s results day, but the retailer is defying the gloom. Fast fashion is back in vogue on the London market, with well-received results from Boohoo adding to euphoria over a spectacular 2019 for shares in AIM-listed rival ASOS.

Their recent turnaround follows an uncertain couple of years for both stocks, with margin worries and increased competition raising question marks over their lofty valuations.

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