Henry Holland's House of Holland enters administration

House of Holland, the millennial luxury brand from high profile designer Henry Holland, has appointed administrators as it seeks further investment.

Last week, the designer, who has been a stalwart of London Fashion Week since starting his brand in 2008, revealed that KPMG had been brought into the business to work on a new strategy and investment plan, and that he was standing down.

KPMG announced today that it had been appointed as administrator. Will Wright, a partner at KPMG and the joint administrator, said: “House of Holland rose to prominence as a forward-thinking British label, with its signature slogan t-shirts and collaborations with a number of high street brands.

"However, with apparel experiencing the same difficult trading pressures as others across the UK retail market, the company needed to raise additional investment in order for it to continue.”

KPMG said it would continue to trade the label, which was absent from the most recent London Fashion Week edition, while it works on a new investment plan to safeguard its future. The company employs seven staff who have been retained to assist administrators.

It will continue to trade online for the time being while wholesale accounts will continue to sell through existing stock.

In a statement last week the designer said he planned to pursue a new career as a brand consultant. He is known as one of fashion's most enthusiastic collaborators and has partners with, among others, Pretty Polly, Debenhams and Habitat.

“I want to thank everyone who has supported me to this point. Most importantly my team who have worked tirelessly throughout. I will forever be indebted to them and the industry for embracing House of Holland and everything we stand for.

“I have learned so much that will inform my future, and whilst I am sad for the ending of this amazing chapter, I am excited about what the future has in store,” Holland said.

Holland began his career as a fashion journalist and initially made his name with his cheeky and bold rhyming slogan t-shirts with early versions including legends such as UHU Gareth Pugh and Get your freak on Giles Deacon with more recent iterations including Let’s breed Bella Hadid.

He went on to create a fully fledged ready to wear brand that was a forerunner of a new generation of luxury millennial brands, selling on his own site and at leading multi-brand stores such as Net-A-Porter.com.