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Henri-Lloyd set to be acquired by Odlo

Tom Bottomley
25 July 2022

Switzerland-based Odlo International AG, which owns technical performance apparel brand Odlo, has entered into an agreement to acquire British sailing and lifestyle brand Henri-Lloyd.

The acquisition comes months after Odlo announced the acquisition of Merino wool clothing manufacturer Janus, and further solidifies the company’s commitment to growth and scale.

Hugo Maurstad, Chairman of the Board at Odlo, said: “We are excited about including Henri-Lloyd into our family of brands. It is an iconic brand with a proud history. Together with Odlo, we aspire to further expand its product range and geographic footprint.

“Henri-Lloyd and Odlo are both companies that originated from technical innovations in outdoor sport apparel and they will complement each other going forward.”

Henri-Lloyd was founded by Henri Strzelecki in Manchester in 1963, who set out to create the world’s best and most durable waterproof clothing.

Odlo was founded in Norway in 1946, though now has its HQ in Switzerland where it also manufactures its technical outerwear.

Odlo CEO, Knut Are Hogberg, commented: “By leveraging Odlo’s comprehensive infrastructure, we can concentrate investments towards the Henri-Lloyd brand and its customers while progressing on the ambitious sustainability agenda of all brands within Odlo International.

“We warmly welcome the Henri-Lloyd team to the Odlo family and look forward to working together going forward.”

The current Henri-Lloyd team will remain located in the UK in its home city of Manchester, but will collaborate closely with the Odlo group in the future development of the brand and a new generation of innovative products.

Henri-Lloyd switched to a direct-to-consumer (DTC) business model in autumn 2020, removing any third-party distributors and retailers.

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