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Heidi Klum to unveil Lidl collection at New York Fashion Week

Lauretta Roberts
09 August 2017

Supermodel Heidi Klum will unveil her forthcoming fashion collection for German supermarket Lidl at New York Fashion Week next month.

The esmara by Heidi Klum collection and the #LETSWOW fashion campaign, produced in collaboration with British photographer Rankin, will preview at the event on 7 September before launching globally in-store on 18 September.

Taking "Heidi & the City" as its theme, the first 18-piece collection includes wardrobe staples with statement prints and modern detailing, including a leopard print blazer, delicate tops, bomber jackets, biker jackets and super-skinny jeans. The palette includes black, warm cognac and vibrant blue while fabrics such as suede, leather and lace feature throughout.

Prices will range from £6.99 to £49.99 and the collection will be available in European sizes 36-44 (UK 8-16) in 10,000 Lidl stores in 28 countries, including 670 in the UK.

"Working alongside Heidi Klum, a highly successful and creative designer, we are bringing affordable fashion to the forefront. The #LETSWOW concept is all about surprising our customers with a trend-led fashion collection at highly competitive prices," said Lidl UK commercial director Ryan McDonnell.

Klum said it had been her ambition "to create fashion with a wow effect that is easy to combine and makes every woman look fantastic – and all at an unbeatable price."

A countdown to the #LETSWOW big reveal is being staged at letswow.com.


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