Havaianas reinvents original design to create street sandal
Havaianas has announced a new design of their sandal, going back to its origin to launch its first style created for the streets: The Tradi Zori.
The footwear brand goes beyond the beach with the first sandal created for the urban style, developed with a square base, rubber material, fabric strap and a brand-new design.
To celebrate, the brand invited for an unprecedented collaboration the Japanese fashion icon, mastermind JAPAN.
This collaboration will match the urban style of mastermind JAPAN and its skull pattern, with the shapes of Havaianas sandals, bringing two different models: Top, with the traditional Havaianas’s sole, and the Tradi Zori.
With this, the brand enters in the street style universe and makes its range of products even more varied, conquering costumers with different preferences.
The release is scheduled for 3 June 2020 in Japan and will be available from 17 June in the UK.
Fernanda Romano, Global Marketing Director for Havaianas, said: "With this collaboration, we combine past and present launching not just new flip flops, but a whole new lifestyle."
Mastermind JAPAN team, said: "We always liked Havaianas as it’s the most iconic and famous flip fop brand in the world. This new shape is a winner and really connects with our brand. The essence of mastermind JAPAN is in the power of collaboration, the partnership between both brands.
"Here we had the perfect combination: A Japanese brand endorsing Havaianas’ new Zori inspired shape”