Harvey Nichols to unveil first phase of revamp with transformed ground floor
Harvey Nichols is preparing to unveil the first stage of its transformation, with the launch of a reimagined ground floor at its Knightsbridge flagship store in September 2025.
The space marks a significant evolution for Harvey Nichols, introducing a bold direction that blends fine and designer jewellery with a curated lifestyle offer.
The new look ground floor will be anchored by a curated jewellery edit featuring "established houses and contemporary names", and there will also be a selection of homeware including artisan candles, sculptural vases, tabletop objects and "books as art", as well as elevated gifting items and collectable pieces.
Harvey Nichols CEO, Julia Goddard, said: "Unveiling the first phase in the substantial redevelopment of our Knightsbridge flagship marks an exciting chapter in the evolution of our brand.
"The ground floor will house a global destination for designer and fine jewellery, featuring a curated mix of established and emerging makers alongside exceptional lifestyle and design pieces."
The ground floor windows will be opened allowing the floor to be flooded with natural light, while the prominent corner window at the junction of Knightsbridge and Sloane Street will become a pop-up space to spotlight exclusive brand moments and launches.
Goddard added: "With the opening up of the windows and a new flexible experiential space, it offers a dynamic platform for unexpected collaborations and unique brand moments."
The redesign features a bold use of primary colour throughout the space, alongside adaptable, movable fixtures that "allow for evolving brand collaborations and seasonal storytelling". It also includes a new installation by artist and designer, Gary Card.
Harvey Nichols Creative Director, Kate Phelan, said: "This is a pivotal moment for Harvey Nichols. The new ground floor is about more than product - it’s a statement of intent.
"We’re creating an experience that feels relevant, exciting and, above all, individual. This is just the beginning of what’s to come."
