Luxury department store Harvey Nichols has resurrected its customer magazine 12 years after it was last published.
HN magazine is back for September 2018 and 50,000 copies were distributed in London this week with the Evening Standard, while a further 10,000 will be distributed in its stores in the UK and Ireland.
With all content and advertising handled by an-house team, the A3 magazine will be produced on a bi-monthly basis moving forward with the next issue due to arrive in November, featuring its Christmas campaign.
The September issue marks an important moment for the business as Harvey Nichols has re-branded to Holly Nichols for the month to celebrate its campaign empowering women “Let’s hear it for the girls”.
Harvey Nichols has unveiled a new illuminated “Holly Nichols” sign on the front of the Knightsbridge store, as well as introduced branded shopping bags, signage and other collateral across the flagship and regional stores.
“I am incredibly excited and proud to bring back the Harvey Nichols magazine – twelve years on from the last issue. September is the perfect month to re-launch the magazine with the issue being dedicated to our campaign – Holly Nichols. Each issue will be packed with all of the fantastic things we have going on at Harvey Nichols – as well as the very best shoots, interviews and product selections,” said Harvey Nichols group creative and marketing director Deb Bee.