Harrods welcomes first maternity brand Bumpsuit

Celebrity-endorsed maternity brand Bumpsuit has become the first of its kind to be given a large retail presence in department store Harrods.

Bumpsuit was founded by model and entrepreneur Nicole Trunfio and launched in 2020. Its launch into Harrods marks the department store's continued entry into maternity fashion.

The maternity brand focuses on both maternity and shapewear and caters to pregnant women, women with postpartum and those who have not been pregnant. It also offers dresses and separates.

All items are created without seams in double-lined jersey, making the items "incredibly soft and designed to hug a woman’s curves and stretch with the body."

The brand counts celebrities including Kylie Jenner, Emily Ratajkowski, Jennifer Lawrence, Rosie Huntington-Whiteley, Kelly Rowland, Hilary Duff, and Sophie Turner among its fans.