Harrods unveils ‘Emerging Designers: China’ pop-up in Knightsbridge store

Harrods has unveiled an ‘Emerging Designers: China’ pop-up at its iconic Knightsbridge store featuring London College of Fashion graduate Chenpeng, winner of this year’s prestigious Yu Prize.

Located on the first floor, the pop-up is the Harrods' inaugural showcase of China’s emerging fashion talent as it aims to provide a platform for international exposure and collaboration with Shanghai's most "sought-after emerging designers".

The collection offers the designer’s puffer jackets as well as exclusive access to collections from Shushu Tong, WMWM and Ruohan from the Labelhood collective until mid-December.

Poppy Lomax, Buying Manager for Womenswear at Harrods, said: "Over recent years, there has been a huge increase in creative output from the Chinese luxury industry, and this growth has been really exciting to watch. Our local and international customers are always eager to learn of younger brands in the industry and trust us to bring them the best, and that is what the Emerging Designers: China pop-up achieves."

The opening comes after the luxury retailer held a Shanghai Fashion Week (SFW) event last month to "build closer networks across the fashion industry". The annual Yu Prize was launched by Yu Holdings chief Wendy Yu in collaboration with Shanghai Fashion Week (SFW), with Harrods as a strategic partner. The retailer’s three-day "The Harrods Hive" incubator program included networking events with industry leaders and expert-led panel discussions, with the program to be sustained both online and offline following SFW.

From October 14th to 16th, Harrods, a luxury department store in London, brought Harrods Hive during #shanghaifashionweek, in order to gather young talents from the Chinese fashion industry. At the same time, Harrods Knightsbridge Store showcased the design works of Chen Peng. pic.twitter.com/OzH0qi2gO1

— Shanghai Fashion Week (@Shanghai_FW) October 19, 2021

In Shanghai, Harrods will "continue to harness a community of like-minded and driven talent, with a schedule of community events planned through the duration of the year, aimed to connect the next generation of leaders with established mentors, continuing dialogues and building strong support networks and industry contacts".

Harrods has increased its presence in China substantially over the past 12 months. In October 2020, it opened The Residence Shanghai, its first private shopping space dedicated to its Chinese clients, which was followed by another in Beijing this June. This month, it will open its first Harrods Tea Rooms concept in Shanghai, a space “designed around bringing Harrods traditional British afternoon tea to Shanghai in an entirely innovative, contemporary environment”.