Harrods launches new ‘Men’s Sunglasses, Grooming and Fragrance’ destination

Harrods has today launched a new dedicated ‘Men’s Sunglasses, Grooming and Fragrance’ space on the second floor, “in celebration of the next phase of its ultimate men’s universe”.

The new area includes Europe’s largest men’s focused David Clulow sunglasses boutique, with over 500 sunglasses on display at any given time, including from brands new Harrods such as Retro Super Future, Dita and Cazal, as well as styles from the most sought-after fashion houses in the world – brought to Harrods by Luxottica.

The space also features a plush private room for customers to take time to find their perfect shape or shade, as well as a ‘Smart Shopper’ screen that allows customers to digitally try on and order a wider range of styles and brands.

Harrods Head of Menswear, Simon Longland, said: “Over the past few years, I’ve observed the way that Harrods menswear customers shop and I’m proud to present a retail space that completely encapsulates everything they could need, all in one place.

“My vision was to make shopping in Harrods a simple, considered and luxurious experience, and with the launch of ‘Men’s Sunglasses, Grooming and Fragrance’ I’m looking forward to welcoming customers to a space where they can achieve the ultimate first and final touches; from enriching skincare to the coolest eyewear on the market.”

In addition to the expert grooming service at ADAM Grooming Atelier on the second floor, Harrods customers now have the opportunity to find a carefully curated edit of the industry’s best grooming and men’s skincare products all in one place.

New brand arrivals include Escentric Molecules, Humanity Cosmetics and Murdock, and there’s also dedicated Tom Ford and Creed fragrance corners.

Designed by David Collins Studio, the men’s grooming and fragrance spaces are a continuation and elevation of the studio’s other work on Harrods’ second floor. Design elements include checkerboard marble flooring with metal trims, custom display units with leather detailing, and a luxurious material palette of textured glass, mixed metals, marble, dark timber and reflective surfaces throughout.