Harrods hires new director of digital and strategy from Burberry

Harrods has appointed Caitlin Innes to the new role of digital and strategy director; she joins from Burberry where she was latterly digital director.

Her responsibilities at the luxury department store cover all online trading, digital marketing, customer insight and Harrods loyalty teams.

Harrods said her focus would be "driving its digital and omnichannel strategy, and identifying key commercial opportunities that will drive trade as well as diversify revenue streams".

She joins as the company is implementing a new omnichannel strategy in partnership with global online fashion platform Farfetch, whose Black and White division will be powering a new e-commerce site for the store.

“Harrods is reimagining the brick-and-mortar store, investing in its digital offering and developing its people,” Innes said. “The opportunity to work with the team in bringing all these facets together, in order to deliver, is truly unique.”

The company's managing director Michael Ward added: “Harrods is renowned the world over as a master of luxury and a provider of unparalleled customer service. Digital plays a key role in our ongoing commitment to investing in customer experience, both in terms of pure commerce and discovery.”

Innes had been with Burberry for seven years and prior to that was an analyst at Lazard.