Han Kjøbenhavn opens flagship store in London
Danish men’s and women’s fashion brand Han Kjøbenhavn has today opened a 1,177 sq ft flagship store at 61-63 Beak Street in London’s Carnaby area – it’s first outside of Copenhagen – as part of the brand’s new international focus and “desire to connect deeper with its community”.
Han Kjøbenhavn, which was founded by Jannik Wikkelsø Davidsen in Copenhagen in 2008 as an eyewear brand which later expanded into apparel, has also incorporated a showroom on the premises, with a keen eye on growing its presence in the UK market.
CEO of Han Kjøbenhavn, Daniel Søndergaard Hummel, said: “Physical retail has to develop to stay relevant for people. We are at a place where we feel the time is right to make a change and to create a new way of experiencing physical retail.
“Our focus has been on creating a space that is able to change and provide different feelings and experiences on a continuous basis.”
Samantha Bain-Mollinson, Retail Director at London landlord Shaftesbury, added: “We are delighted to have Han Kjøbenhavn join us in Carnaby with their first flagship store outside Copenhagen. We are excited for them to bring their Danish design roots to the area as part of a unique and personal offering that is set to be a favourite with the Carnaby customer.”
The new store will not focus on sales per square foot, but rather “the experience and feeling” on entering by transforming the space into a “dynamic and visual environment”. Technology has been utilised in the creation of the experience, and the walls have been turned into visual displays where “art, culture, and aesthetics merge”.
A shop launch event is being held this evening between 5pm – 8pm, on this the first official day of London Fashion Week.