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Hackett London signs new licensing deal with Aston Martin as it returns to Formula One

Tom Bottomley
23 March 2021

British menswear brand Hackett London has today announced it has renewed its long-term partnership with Aston Martin in a new licensing deal set to run until 2024 – which will mark a 20-year relationship between the two brands.

The new licensing contract with Aston Martin Lagonda, will mean Hackett London will be a part of Aston Martin’s much anticipated return to Grand Prix racing, after more than 60 years, providing the official travel wear and office wear for the Aston Martin Cognizant Formula One Team, including outfitting famous drivers Sebastian Vettel and Lance Stroll.

Marcella Wartenbergh, Chief Executive Office of AWWG, parent company for Hackett London, said: “We are delighted to take our cherished partnership with Aston Martin to the next level by supporting their long-awaited return to Formula One. An F1 team represents the best of the best, not only the drivers, but also the engineers and the pit crew - men and women at the top of their field who share the values and vision of excellence of Hackett London. While luxury does exist in the paddock, Aston Martin will bring a renewed sense of elegance to this thrilling sport, and we are proud to be a part of that.”

To mark the new chapter in the partnership, Hackett London is also continuing its Aston Martin Racing by Hackett collection for SS21 – launching this month at www.hackett.com – which offers a range of “premium clothing designed and crafted for men with a passion for automotive and racing.” The collection includes outerwear, a backpack and polo shirts featuring contrast tipping on the collars and sleeves, as well as bold logo embroidery.

Marek Reichman, Aston Martin’s Executive Vice President and Chief Creative Officer, added: “Hackett and Aston Martin share a great tradition of beautiful design and incredible British craftsmanship, blended together with the best materials to produce luxurious products. This partnership has stood the test of time because it is based on shared values and vision. We’re delighted that the Aston Martin Racing by Hackett collection will continue."

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