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Gymshark to ramp up retail roll-out with four more store openings

Tom Bottomley
30 September 2024

Gymshark is opening a pop-up store at Bicester Village outlet shopping centre in October, as well as permanent stores at London’s Westfield White City in early 2025, The Kalverstraat in Amsterdam in spring 2025 and the Trafford Centre in Manchester next summer.

The news comes after the British sportswear brand announced that it will be opening a permanent store outside of the UK at the Dubai Mall in the UAE towards the end of 2024.

With the Gymshark flagship on London’s Regent Street, which opened in October 2022, and the launch of its second UK store at Westfield Stratford City in July this year, the further store openings will see the brand triple its permanent retail portfolio.

Hannah Mercer, General Manager of Wholesale and Retail at Gymshark, said: "We’ve said for a while now that we are fully committed to an omnichannel strategy, and today’s announcement is a real ‘ramping up’ moment on this pledge. In 2022, we had one store open. By the end of this year, we will have three and, by summer next year, we will have seven.

"We said earlier this year that ‘We Do Gym’ - we aren’t a sports brand or an apparel brand, we are a gym brand. All the locations not only have incredible footfall and iconic heritages for shopping, but are in cities renowned for communities that are passionate about health and fitness and love the gym.

"So, I couldn’t think of better places for us to really accelerate our strategy and truly show our intent to bring the IRL Gymshark experience to so many more members of our community."

The new pop-up at Bicester Village designer outlet shopping centre in Oxfordshire will trade from next month until January 2025.

The store at Westfield White City will be almost 9,000 sq ft, while the store on The Kalverstraat in Amsterdam will be over 10,000 sq ft and the store at the Trafford Centre in Manchester will be 7,500 sq ft.


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