GYMSHARK to open first flagship store on Regent's Street

Fitness apparel brand Gymshark will open its very first flagship store in London's Regent Street in the summer of 2022.

The brand has signed a 10-year lease to take over an 18,000 sq ft location at 165 Regent Street, taking the space formally occupied by J Crew.

The brand said the new flagship will support its mission to unite its sprawling social media community of 17 million with a space that will offer shopping, events, community hangouts, as well as workout studios and more, with more details to be announced next spring.

Ben Francis, Founder and CEO, Gymshark, said: “I’m so excited that we are opening our first permanent IRL location. We knew if we were going to do this, it would have to be an iconic location and it doesn’t get much more iconic than Regent Street. We are nothing without our community, so we wanted to create something that allows us to thank them and get closer to them. This store is not going to be like anything you have seen before. It will be an unforgettable experience and we can’t wait to welcome them through the doors next summer.”