Gymshark strengthens leadership team with new Chief People Officer
Gymshark has named Sian Keane as its new Chief People Officer, marking the latest in a series of senior appointments for the brand.
Keane joins Gymshark following 11 years at Farfetch, the last six of which she has held the position of Chief People Officer. Prior to this, she held multiple senior roles in the recruitment sector.
In her new role, she will be responsible for the people strategy, helping "transform Gymshark into an international omnichannel company", with a focus on attracting, developing and retaining world-class talent through the next critical stage of growth.
Ben Francis, Founder and CEO of Gymshark, said: "It’s no secret that I want Gymshark to become a brand that outlives us all.
"To achieve this, we need the very best people driving us forward and sharing this ambition - they are comfortably our most important asset. It was evident from the first minute of meeting Sian that she shared this belief.
"When you couple that with her track record, approach and values, she is the perfect person to lead this charge and play a huge role in taking Gymshark to the next level. I can’t wait to see what she’s going to bring."
It follows a number of recent appointments at Gymshark as it continues to bolster its senior leadership team, including Mat Dunn joining from ASOS as Chief Financial Officer, Carly Natalizia joining from The Very Group as Chief Digital Officer, and Hannah Mercer joining from Adidas as General Manager, Wholesale and Retail.









