Gymshark sets Oasis’ homecoming date for store launch at Manchester’s Trafford Centre

Gymshark will launch its long awaited 7,500 sq ft store at Manchester’s Trafford Centre on 12 July, coinciding with the Oasis reunion ‘homecoming’ gigs at Manchester’s Heaton Park.

Marking its first standalone store in the North of England, the Trafford Centre opening will also come hot off the heels of Gymshark’s 10,000 sq ft store launch at Kalverstraat 178, Amsterdam – which opened last Saturday.

The new Trafford Centre store, located on Upper Peel Avenue, will carry all of Gymshark’s best known ranges, including ‘Vital’ and ‘Power, as well as Manchester store exclusives.

The store builds on Gymshark’s long association with Manchester, a city which featured the brand’s first ‘Lift’ event post-Covid. The brand has also had a "spectacular" reception to its space within Selfridges at Trafford Centre, confirming the decision to open a standalone store at the destination is the right one.

Hannah Mercer, General Manager of Wholesale & Retail at Gymshark, said: "Since we announced that we were going to open a permanent store in Trafford Centre, back in September, I don’t think a day has gone by where someone hasn’t got in touch to ask me, ‘when?’. It’s so great to be now able to reveal the date to such an engaged audience. It’s such an amazing time to be opening in the city, as it seems to be on absolute fire right now.

"Whether it’s the economic boom, the thriving fitness scene or even a couple of brothers coming back together, it is undoubtedly the place to be. I can’t wait for that ribbon to be cut."

Kate Pearson, Director at Pradera Lateral, Trafford Centre’s Asset Manager, added: "As a homegrown British retail success story, Gymshark’s story is certainly one to be admired.

"We’re delighted to be opening the brand's first standalone northen store at Trafford Centre, especially at a time when our athleisure category is enjoying so much recognition and success."

The new Trafford Centre store will include mannequins created from real people in the community, destination areas for its hero products and spacious changing rooms featuring bespoke lighting.