Gymshark reveals location of New York flagship opening 'later in 2025'

Gymshark has revealed it will be opening its much anticipated first US flagship store at 11 Bond Street in New York "later in 2025".

The 13,000 sq ft space over four floors will follow on from its recent pop-up in the city, which ran until 1 February.

The pop-up before permanent store strategy is similar to what the UK gymwear brand took in the UAE, its first location outside of the UK, having opened a 4,300 sq ft store at The Dubai Mall last month following a temporary tenancy at the same destination.

Gymshark will also be opening its third permanent store on home soil at Westfield London this spring, adding to its store at Westfield Stratford that opened in July 2024, and its Regent Street flagship that opened in October 2022.

There are also plans to open a store at The Kalverstraat in Amsterdam this spring and another at the Trafford Centre in Manchester this summer.

Ben Francis, founder and CEO of Gymshark, said: "The very first event we did in real life was in a tiny 1,000 square foot pop-up on Mercer Street in New York. It set the tone for so much that followed. The fact that, almost ten years later, we are preparing to open a flagship store in the city that is ten times the size of that first store absolutely blows my mind."

Gymshark opened its US headquarters on Greene Street in New York in June 2024 and hosted its biggest ever event, ‘Lift:NY’, which saw over 7,500 members of its ‘fitness community’ descend upon Pier 36 for a weekend of lifting, flexing and "meeting heroes".

Francis added: "New York has really become our North American home. Our headquarters are here, and to welcome so many members of the community to ‘Lift:NY’ last year was incredible. But to have a permanent location that allows our community to train, shop and hang out, and for us to hang out with them, really takes it to another level. I can’t wait to tell you more about it and for the doors to open."

Joel Stephen, Senior Vice President at landlord CBRE, said: "There is no benchmark for Gymshark. As they enter the market through physical retail, they already have a major platform in the United States with a significant online business and an incredible following through social media, influencers, and their iconic ‘Lift’ events.

"Their physical stores in Europe have been vastly successful and 11 Bond Street is such a cool building to announce a physical launch into the US with."