Gymshark heads to Miami for first-ever public gym

British fitness apparel and lifestyle brand Gymshark is set to open its first-ever public gym in Wynwood, Miami, in the US this summer, as it takes its ‘We Do Gym’ ethos to the next level.

The Gymshark Lifting Club comes in the wake of the brand holding some of its biggest-ever LIFT events in Miami, with over 20,000 fitness fanatics descending on Wynwood “to lift, meet their heroes and set PBs (personal bests) with fellow trainers” in recent times.

Ben Francis, founder and CEO of Gymshark, said: “The question I’ve been asked the most over the past 13 years is ‘when is Gymshark going to open a gym’? Our community has been crying out for it, and it’s something I’ve always dreamed about, but the timing and location had to be right.

“I’ve visited Miami many times, but even from the very first visit, I knew this would be the only place to open Gymshark’s first gym. The fitness culture, the lifting legacy, the insatiable appetite for health meant it could only ever be Wynwood. This will be a gym desired by our community, inspired by our community and, most importantly, for our community.

“We talk a lot about being the gym brand. I genuinely believe that opening our own gym only strengthens that claim. And, at the end of the day, a lot of people always assumed we owned gyms, purely because of the name. Well, now we do and I’m so proud to say that We Do Gyms.”

Co-founded by Francis in Birmingham in 2012, Gymshark opened its first flagship store on London’s Regent Street in 2022, with other stores following in Manchester, Westfield London (White City), Westfield Stratford City, Amsterdam, Dubai and Long Island in the US, before a first US flagship was added on Bond Street in New York in December 2025.

Gymshark has always made a point of carrying out events for its communities across the globe, but the one thing it’s never had is a gym for its community - until now.

Last month, Gymshark reported its thirteenth consecutive year of growth for the year ending 31 July 2025, with sales reaching £646 million, up from £607.3 million in FY24, marking its best year to date.

While pre-tax profit dipped to £7m for FY25, down from £11.9 million in FY24, Gymshark founder and CEO Ben Francis attributed this to continued investment and “laying down the foundations for future growth as a business”.