Gymshark appoints Whitney Simmons as first Creative Director for Adapt collection
Gymshark has appointed fitness enthusiast and influencer Whitney Simmons as the first Creative Director for its Adapt range – one of its biggest and most successful women’s lines.
Simmons is a social media sensation with 3.9 million Instagram followers. Fans of her YouTube channel, which counts over 2.4 million subscribers, are often greeted with her signature line "it’s a beautiful day to be alive", followed by an invigorating workout.
She has already been a partner of Gymshark for eight years and has brought out five collaboration collections with the brand during this time.
She will now work closely with Gymshark’s product team on the creative direction and designs for the upcoming Adapt Safari line and future Adapt collections.
Noel Mack, Chief Brand Officer at Gymshark, said: "We’re so hyped to reveal the icon that is Whitney as the new Creative Director for Gymshark’s Adapt collection. Whitney’s inspirational journey with Gymshark, her deep connection with her community and her advocacy for body confidence, which embodies what the Adapt collection is all about, means there’s no-one more perfect for this new role.
"Working closely with our design and product teams, Whitney will ensure that Adapt continues to resonate with her community and ours, providing confidence and style to women. We are beyond excited for this new chapter with Whitney at the helm and can’t wait to see how her vision takes Adapt to the next level."
Simmons added: "Adapt has been my go-to in the gym for years, and it’s a collection that I totally believe in. When Gymshark asked me to take charge for the next phase of Adapt, I immediately knew this was an opportunity to make a massive impact.
"Gymshark and I have always shared a commitment to our community, and I’m excited to bring that passion to life. My goal is to take Adapt to new heights, creating pieces that empower every woman to feel strong, confident, and unstoppable. Together, we’re going to make something truly special."
