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Gym King secures multi-million pound investment from JD Sports

Tom Shearsmith
21 July 2021

Growing lifestyle and performance brand Gym King has secured a multi-million pound investment from JD Sports Group.

The investment will see JD take a significant minority stake in the business, with the partnership designed to fast track growth and international expansion, specifically into the USA, Europe and Asia.

Established by Jay Parker in 2015, Gym King has earned itself a reputation for quality, stylish, athleisure and performance wear.

Gym King Founder & CEO Jay Parker, said: "This strategic partnership will help Gym King capitalise on the huge opportunity ahead of us, becoming a world renowned ‘Lifestyle Performance' brand.

"Our core brand values - Mindset, Resilience & Community align perfectly with the JD business and consumer. We have continued to see impressive growth over the last 12 months with a focus on our own online, direct to consumer offering alongside our premium wholesale distribution to selected retail partners. The clear synergies with JD Sports will create a strong platform for accelerated growth."

Peter Cowgill, Executive Chairman of JD Sports Fashion PLC, commented: "We have long admired the Gym King business and have increasingly recognised its potential as we've worked together in recent years. Investing in Gym King was a natural follow on to strengthen our partnership and is testament to the work Jay and his team have put in over recent years. The future for Gym King has a great number of opportunities and we are delighted to be part of that journey."

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