Gym King secures landmark deals across Selfridges, John Lewis and Decathlon
Gym King is celebrating its 10th anniversary with a retail power move. The digital-first UK athleisure label has announced three major retail partnerships with Selfridges, John Lewis and Decathlon.
Founded in 2015 by Jay Parker, Gym King started life as a digital-first brand with a small but devoted community. A decade on, that community has become international, its product offer has matured into a premium-led mix of athleisure and functional performance wear, and its retail footprint now spans the UK, Ireland, and key international markets.
The newly revealed partnerships further cement that trajectory. Gym King will launch in-store at Selfridges Birmingham, while also joining the online fashion and lifestyle offering at John Lewis and the performance-focused assortment at Decathlon. Together, these give Gym King both reach and relevance across multiple categories.
Online, the brand is already stocked on Very, NEXT, New Look, Sports Direct, Simply Be, Debenhams, Qooah, DV8, and now John Lewis and Decathlon. In physical retail, Gym King has a presence in New Look, Qooah, DV8, Everyone Active, Restock3d, Fit Co, and now Selfridges Birmingham.
Jay Parker, Founder and CEO, said: "Celebrating 10 years of Gym King is a proud milestone for us. What began online in 2015 has grown into a globally recognised brand, trusted by many of the world’s leading retailers and athletes.
"Our partnerships with Selfridges, John Lewis, and Decathlon signal not only the continued growth of Gym King, but the belief in the Gym King ethos as we continue to grow our community and expand our retail presence."
