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GUESS to reopen UK stores on 15 June

Sadiyah Ismailjee
11 June 2020

GUESS has announced it will be re-opening a number of its UK-based stores from 15 June, in line with the government's coronavirus measures.

Store re-openings will be carried out according to the strictest safety protocols and health measures, including regular sanitisation of surfaces, controlling the number of customers that access the store and limiting entry to changing rooms to one person at a time.

Sanitiser stations will be available at the entrance of each store and social distancing guidelines and safety signage will be on display to help protect customers and staff.

To avoid overcrowding and reassure customers, shoppers will also have the option to call stores and book a special appointment with a GUESS shopping assistant, who will accompany them throughout their visit to the store.

Although the store will be open to other shoppers, customers at GUESS freestanding stores will be guaranteed a specific time slot and personalised service to make their visit more relaxing and enjoyable. This service will not be available at outlets.

GUESS' 10 free-standing stores and 10 outlets will be gradually reopen across the UK, with many stores resuming normal opening hours, while others will be open on a short-day basis.

Amid the coronavirus pandemic, GUESS?, Inc. and The GUESS Foundation have donated over $1,300,000 to support numerous COVID-19 relief efforts, partnering with both national and international non-profit organisations to provide PPE (Personal Protective Equipment), masks, clothing, blankets, food, and medical aid to people in need.

As of February 1, 2020, the Company directly operated 1,169 retail stores in the Americas, Europe and Asia. The Company’s partners and distributors operated 560 additional retail stores worldwide. As of February 1, 2020, the Company and its partners and distributors operated in approximately 100 countries worldwide.

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