Guess puts on world's first high-altitude fashion show
In celebration of its Winter Ski collection launch, Guess propelled fashion up into the clouds, quite literally. Guess showcased its winter-ready range, injected with a heavy dose of its signature glamour, in prestigious destinations across the European Alps.
Earlier this week, Guess brought its alpine-inspired collections to the recently relaunched Glacier 3000. Set amidst some of the region’s most renowned peaks at an exhilarating height of 3,000 meters.
The show featured over 20 models, who made their way across the Peak Walk sporting a blend of high-performance skiwear and statement faux fur outerwear. Each ensemble was "designed with functionality and performance in mind" while embuing that glitz and glamour the brand is renowned for.
Paul Marciano, Co-founder and Chief Creative Officer of Guess, said: "We are incredibly excited to return to the Alps with the Guess Winter Project. The success of last year’s project inspired us to continue this momentum. A real first in the industry, the fashion show at Glacier 3000 was an incredible feat and provided a fantastic setting for promoting the new ski capsule."
This first-of-its-kind event also saw Guess take centre stage as one of Glacier 3000’s key partners, with striking branded outdoor furniture and exclusive photo opportunities for visitors.
Bernhard Tschannen, CEO of Glacier 3000, added: "We’re absolutely thrilled about Glacier 3000’s new partnership with GUESS. We’re always looking for innovative ways to enhance the location even further and this incredible fashion show, together with the brand takeover initiative, has brought a magical touch of glamour to this exciting alpine destination."
The Guess Winter Ski collection, made up of fashion-forward apparel, outerwear, footwear and accessories, is available online and in select stores now.
