Guerlain has announced it has promoted Cécile Lochard, who is in charge of the biodiversity programme and of sustainability communications, to the role of Sustainability Director.
Lochard who has been responsible for the biodiversity programme and sustainability communications since January 2019, will be replacing Sandrine Sommer, who has taken on a similar position at Moët Hennessy.
Lochard will be responsible for spearheading Guerlain’s sustainability push. This will include driving sustainable innovation, preserving biodiversity and promoting a positive social impact.
She has also co-authored the book ‘Luxe et développement durable: la nouvelle alliance’ (Luxury and sustainable development: the new alliance) and is an expert in the corporate social and environmental responsibility market.
Before joining Guerlain, Lochard worked from October 2015 to January 2019 as head of CSR for skincare brand Cha Ling, owned by the LVMH group and also founded and directed Citizen Luxury, a consultancy firm specialised in sustainable luxury and philanthropy.
She also previously worked in the ethical investment sector for private bank HSBC, at the World Wide Fund for Nature (WWF) as head of Philanthropy in charge of luxury and environmental issues, and at biodiversity foundation Humus, where she took part in the creation of the first fairtrade supply chain for cashmere in Mongolia.