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Gucci to sign Jack Grealish in million-pound deal

Tom Bottomley
05 April 2022

Luxury Italian fashion giants Gucci are reportedly on the verge of signing Manchester City and England footballer Jack Grealish in an “unprecedented” seven-figure sponsorship deal.

It will see the maverick playmaker become Gucci’s first official brand ambassador from the world of football. According to The Athletic, 26-year old Grealish will join a list of A-list celebrity endorsers of Gucci, who usually target big names from the worlds of music and film, including Harry Styles and Jared Leto.

Grealish became the Premiership’s most expensive footballer when he joined Manchester City from boyhood club Aston Villa last summer for £100m.

Away from the pitch, Grealish is known for going out on the town in eye-catching luxury fashion pieces, often spotted wearing Gucci. It seems now he will be paid to do so.

His move into the fashion spotlight echoes Manchester United and England footballer Marcus Rashford’s recent campaign work with Burberry.

Last summer, Grealish helped England reach the European Championship final and, despite playing a limited role in the tournament, his profile was dramatically raised. His adventurous fashion sense did not go unnoticed, leading to a six-figure deal with BoohooMAN for collaboration collections. It’s not clear if the new deal with Gucci will impact the aforementioned agreement.

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