Gucci partners with Ellen MacArthur Foundation

Gucci has become a strategic partner of the Ellen MacArthur Foundation as it aims to "further strengthen commitments to circularity and regenerative agriculture".

As a leading authority on the circular economy, the Ellen MacArthur Foundation will support Gucci to further expand and implement circular economy principles. In the initial phase, the partnership will include leading actions with a circular mindset and promoting regenerative agriculture.

The foundation will analyse the house's efforts to help pinpoint areas where circularity can be embedded in design. Educational resources and courses will also be offered to deepen knowledge and operational know-how of circular economy principles and practices.

The house also unveiled its 2021 Gucci Equilibrium Impact Report, which expands on initiatives created by the Chamber to promote inclusivity, protect the environment and develop green sourcing solutions.

President and CEO of Gucci, Marco Bizzarri said that the partnership with the foundation will help expand the company’s initiatives, commenting: "For us, purpose and progress are paramount to the very ethos of Gucci. We are constantly experimenting and evolving to contribute to a positive impact on the Gucci community and around the world.

"The second edition of our 2021 Gucci Equilibrium Impact Report is a testament to our determination to continue building a responsible and sustainable business. It is in this spirit that we are pleased to announce our partnership with the Ellen MacArthur Foundation to further strengthen our commitment to circular and regenerative agriculture, expanding on the many initiatives we have already established."

Andrew Morlett, CEO of the Ellen MacArthur Foundation, added: "We are thrilled to partner with Gucci to reshape the future of fashion. Thanks to Gucci’s passion for people and the planet and the Foundation’s expertise in the circular economy, we are able to innovate industrial fashion solutions designed for greater use, made to be made again and made from safe and recycled or renewable materials.

"By moving towards a circular, regenerative economy for fashion, we can help tackle the root causes of global problems including pollution, climate change and biodiversity loss."