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Gucci makes the move into pre-loved with Vestiaire Collective

Lauretta Roberts
16 March 2023

Gucci has made the move into pre-loved in partnership with Vestiaire Collective, in a bid to make circular fashion an integral part of the lives of its customers. 

The Gucci Preloved service employs Vestiaire Collective's SaaS platform to offer a personalised service whereby customers can take their bags to participating Gucci stores to be evaluated and valued. Valuation requests can also be submitted online.

Should customers wish to trade their pre-loved items in, they will receive store credit at the participating boutiques which are currently in France, Italy, Germany, Spain, Austria and Benelux. However the pre-loved bags, which have been traded in via the service, are available to purchase globally (including from the UK) on the Vestiaire Collective platform.

Gucci is currently only accepting bags from its signature lines for trade-in, including Dionysus, GG Marmont, Gucci Horsebit 1955, Gucci Diana, Gucci Bamboo 1947, Jackie 1961, Ophidia, Padlock and Sylvie.

“We are very happy to announce Gucci as Vestiaire Collective's new official partner. For the first time, Vestiaire Collective’s services allow a fully circular flow, from instant quotation and authentication to sell back, at scale. Working hand in hand with brands is one of our top priorities, we need to work all together to change the fashion industry for a more sustainable future,” said Vestiaire Collective Co-founder and President Fanny Moizant.

Vestiaire Collective began life as a peer-to-peer luxury fashion resale platform but has expanded to offer its service directly to brands and retailers and has struck up high profile partnerships with the likes of Mytheresa and Alexander McQueen.

Gucci is part of the Kering luxury conglomerate, which took a 5% stake in Vestiaire Collective two years ago. At that time Kering CEO François-Henri Pinault said that entering the pre-loved space was essential for the group if it wished to engage with a younger audience. Speaking at the time of the investment in Vestiaire Collective, Pinault said: “Pre-owned luxury is now a real and deeply rooted trend, especially among younger customers. Rather than ignoring it, our wish is to seize this opportunity to enhance the value we offer our customers and influence the future of our industry towards more innovative and more sustainable practices."

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