Gucci launches Disney collaboration in celebration of Chinese New Year
Gucci is celebrating the upcoming Chinese New Year by releasing a collaboration with Disney for a Mickey Mouse-themed capsule collection.
The annual festival falls on 25 January this year and will mark the Year of the Rat. Gucci has paid homage to the annual holiday by creating a range of clothing and accessorises featuring Walt Disney‘s most famous creation - Mickey Mouse.
© Gucci
The brightly coloured collection uses classic Gucci pieces, incorporated with new Mickey Mouse IP designs. The collection includes men and women's clothing, shoes, jewellery, watches, leather bags and sunglasses.
To celebrate the launch of the range, Gucci has released an accompanying campaign, shot by photographer Harmony Korine at Disneyland Resort in California. The campaign stars actor and Gucci ambassador Ni Ni, actor Earl Cave and designer, stylist and poet Zoë Bleu.
The entire Disney x Gucci "Chinese New Year" collection is on sale from today online, as well as at select Gucci stores.
Global luxury houses are increasingly creating special campaigns and collections to appeal to the lucrative Chinese market during its most important annual holiday. British luxury house Burberry recently revealed its Chinese New Year campaign starring brand ambassador Zhou Dongyu alongside models He Cong and Liang Jiyuan, and captured by photographer Leslie Zhang.
