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Greggs turns festive with latest Primark collection

Chloe Burney
28 November 2022

Greggs, Britain’s beloved bakery, has once again teamed up with Primark to launch a fresh batch of limited edition merchandise inspired by the festive season.

Greggs will launch the 24-piece collection tomorrow, 29 November. The festive collection will roll out nationwide and features the first official Primark X Greggs Christmas jumper, which is adorned with the fan-favourite sausage rolls.

The range also includes phone cases, water bottles, bucket hats, cross-body bags, hooded throws, and other accessories. Most notably, it sees the return of the much-loved Greggs clogs, which are fur lined to heat customers’ feet during the colder months.

Greggs fans can also get their hands on themed gift bags and wrapping paper - ideal for the festive season of giving.

Jermaine Lapwood, Head of Innovation and Future Trends at Primark, said: "I believe the best partnerships in fashion are those that are blindingly obvious but never boring or predictable. In a world of collaborations, it is important that we stand out and be different.”

Sarah Jackson, Director of Licensing at Primark, added: “Our clothing lines with Greggs have been a huge hit with Primark customers, selling out in record time. We’re delighted to bring some festive joy to Greggs fans across the UK and ‘roll’ out a new collection with something for everyone this Christmas, from a sausage roll inspired festive jumper to cosy fur lined clogs. We’re proud to offer exclusive ranges with some of the nations’ favourite brands and are excited to team up again with an iconic brand like Greggs.”

This collection follows the successful release of the first Primark x Greggs launch in February, followed by a festival-themed collection in July.

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