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Greggs and Primark unveil second collaborative collection

Jeremy Lim
25 July 2022

Following the successful launch of its collaboration with fast fashion retailer Primark, high street bakery chain Greggs has unveiled a second fashion range to get the nation festival-ready.

The 21-piece festival collection will include cycle shorts, bodysuits, basketball jerseys, varsity jackets and new footwear including sliders and clogs.

The high street brands has also brought back popular items from the first collection including the Greggs bucket hat and underwear, as well as bumbags and sliders.

To celebrate the launch, Greggs and Primark will be launching the collection with a limited pre-sale of selected items and mini-festival experience via the 'Snackfest' bus which will stop off at five locations:

  • Brighton: Jubilee Square, 27 July, 11am – 5pm
  • Manchester: Cathedral Gardens, 29 July, 11am – 5pm
  • Liverpool: Liverpool One Paradise Place, 31 July, 11am – 5pm
  • Glasgow: Argyle St, 2 August, 11am – 5pm
  • Newcastle: Northumberland St, 4 August 11am – 5pm

Fans will have the chance to purchase selected items from the new collection at the pop-up before it becomes available to the general public. The 'Snackfest' tour bus will also feature live music, competitions and special guest appearances.

Jermaine Lapwood, Head of Innovation and Future Trends at Primark said: "I believe the best partnerships in fashion are those that are blindingly obvious but never boring or predictable. In a world of collaborations, it is important that we stand out and be different.

"As part of this drop, for the first time in Primark history we are taking the collection on the road and fans will be able to get early access to our own 'Snackfest' tour bus which will pop up across the UK. Keep a look out for some top secret special guest performances and fun competitions."

Hannah Squirrell, Customer Director at Greggs added: "The reaction to our first official Greggs clothing collection was incredible and sold out even faster than we anticipated. We’re excited to team up with Primark once again to deliver more fun and unique pieces that Greggs fans will wear with pride across the summer and beyond."

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