Gramicci selects London for first global store

Lifestyle clothing brand Gramicci will make its global bricks-and-mortar debut at London's Covent Garden next month. 

Located at 3 Earlham Street, the 1,400 sq ft store will stock the brand’s range of outdoor fashion. Designed with movement in mind, Gramicci’s apparel is inspired by its climbing heritage, providing "minimalist, hard-wearing and functional" outerwear.

Set to open in May 2023, the debut store will house the brand's full range of lifestyle clothing, including its menswear, womenswear and kidswear collections, as well as a selection of outerwear accessories.

In addition, the store will carry collaboration items with brands such as Wacko Maria and Adsum for SS23. Exclusive store drops will also be on offer throughout the season.

Stevie Gildea, Brand Manager at Gramicci UK, said: “Gramicci has come a long way since its inception in a California garage 40 years ago, and being able to announce our first global store is a landmark occasion for us.

"We pride ourselves on our commitment to innovation and pushing new ideas, and thus selecting a forward-thinking destination like Covent Garden was an easy decision to make. We can’t wait to open the doors to our first ever space and start an exciting new chapter for Gramicci."

Gramicci will join a variety of international fashion and accessories brands at Covent Garden, including RAINS, Colorful Standard and Away. The store launch will also follow the opening of UNIQLO and Theory's joint store on 27 April 2023.