Google launches Fashion Week Search with Launchmetrics and GPS Radar

Google has launched a new Fashion Week Search function this season to allow top designers and brands (including Louis Vuitton, Gucci, Burberry, Marc Jacobs, Calvin Klein and more) to post content directly to Google Search, before, during and after their shows.

Users can access the live information, including real time catwalk, street style, front row and backstage imagery (courtesy of BFA) by simply typing "Fashion Week" or any related topic into the Google Search box.

The initiative has been launched in partnership with technology and data insights expert Launchmetrics and its GPS Radar business, which, among other functions, allows users to access worldwide coverage of fashion shows.