Goodhood launches own brand for the first time
East London contemporary independent menswear and womenswear retailer Goodhood has today launched its first ever own brand collection, called Goodhood Worldwide, both in-store and online.
The collection features a range of premium T-shirts, sweats, outerwear and accessories, all designed in-house, with references to vintage sportswear, ‘90s street culture and slacker art. Prices range from £15-£130.
Goodhood founders Kyle Stewart and Jo Sindle opened their first store on Coronet Road in Hoxton in 2007. They outgrew that by 2014 and moved to a 3,000 sq ft store at 151 Curtain Road in Shoreditch, cultivating a reputation for carefully curated brands, including YMC, Beams Plus, Orslow, Our Legacy, Wood Wood, Universal Works, Folk, Engineered Garments, Needles and Neighborhood.
Goodhood Worldwide has been created with the quality, detailing and craftsmanship of the brands the duo love.
Kyle Stewart said: “Our own in-house line is finally here, taking cues from all the things that you love about Goodhood. Representing the simple, understated style of our global community we offer pieces that stand the test of time. The garments we produce hope to become your wardrobe staples while sending messages of positivity into the world. Our ethos is simple. For the enjoyment of everybody.”